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What is a Marketing Funnel

Apr 6

What's a funnel marketing approach and why should online marketers create one?

It is a method of marketing that is used to convince potential customers to buy items from your site. It is a process of selling that involves a person visiting your website to look up information that will help them solve their issue. You can build a relationship through specific tools.


This will allow you to better be aware of the needs of each visitor. This will enable you to give the best information possible to every visitor. Visitors is more comfortable buying your product if you have gained their trust. The visitor then transform into a buyer.

Some customers end up becoming extremely loyal customers, ready to purchase every product you advertise. A marketing funnel includes all the steps needed to bring a frequent visitor to your website into a loyal client and purchase every item that you sell.


https://www.youtube.com/watch?v=-fLbdLvE6Bk

This is the main goal of any online marketer. This can be achieved easily by utilizing a funnel that is well-designed.

Your marketing efforts are grabbing people's attention, and drawing them into your funnel. After they have completed the form on your PERSONAL lead capture page they will be added to the funnel. Since no one is going to opt in to your business lead capture page, I said "personal". They want an executive to join them, not a small business.

The page for lead capture is the entrance into the funnel. When they click the "Sign Up now" or "Enter Here" button, they are entered into a whole new concept in network marketing.

The most important thing is that they're qualified to do it. It's their choice. They don't need to pay your services as a mentor or leader. You can also show them ways to increase leads and bring more money into their business.

This is the way the typical marketing channel functions.

The "front-end", you can make a promotional offer that can attract and qualify potential customers who might be interested in buying your product further down the sales funnel. To receive your product for free, sign up (also called opt-in) and give your name and email address. In turn, you will add them to your mailing list.

Once you have your contacts on your email, you can send related offers to them.

Right after sign-up for the free offer you'll be directed to a page that has a low-cost offer, also known as a trip wire offer. This is where they'll be taken to the "backend" of funnel.

They will be taken to another similar offer with less cost if they purchase the low-priced offer (also known as an upsell). Also, the buyer will be taken to the next product if they buy the same offer at a higher price. This can go on and on...

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To learn more, check out this channel for additional digital and marketing details.

https://www.youtube.com/channel/UC05wz6MQAasx7KYF2UCHpOw/videos